Archett & Garne Delicatessen

Client
Boden

Studio
Kin

Branding_Designer_UK_Deli_02_Copyright-2

Branding for an independent deli

In 2015 my husband and I opened Archett & Garne Delicatessen in Wiltshire. The name Archett & Garne means orchard and garden in the old Wiltshire dialect. We specialised in English artisan cheese, charcuterie and seasonal produce from local farms and gardens.

The frontage is listed and there is only a small space for the name so it was important for the identity to be very simple and legible. We wanted a clean brand that would sit well alongside all the various products and brands we wanted to stock and promote. The brand assets began life as a few bits of simple signage, a coffee cup stamp and a holding page. They gradually grew to include hundreds of product labels, tasting notes, photography for editorial and socal media, adverts, flyers and loyalty cards.

We ran the shop from 2015 to 2017 during which time we picked up a trophy at the Global Cheese Awards and were featured by BBC Radio Wiltshire and the DEFRA Great British Food campaign.

Year
2015 - 2017

Role
Branding
Photography
Retail Design
Web Design