In 2015 I co-founded Archett & Garne Delicatessen in Wiltshire. The name Archett & Garne means orchard and garden in the old Wiltshire dialect. We specialised in English artisan cheese, charcuterie and seasonal produce from local farms and gardens.
It was important that the identity for the shop should be clean and simple and sit well alongside all the various products and brands we wanted to stock and promote. The brand began life as simple signage on the shop frontage, a coffee cup stamp and a holding page. It gradually grew to include hundreds of product labels, tasting notes, photography for editorial and socal media, adverts, flyers and loyalty cards.
We ran the shop from 2015 to 2017 during which time we picked up a trophy at the Global Cheese Awards and were featured by BBC Radio Wiltshire and the DEFRA Great British Food campaign.